This is a guest post written by my colleague Glenn Roby, AIA, an associate principal and head of the Business Environments team at Kahler Slater, a global architecture and design enterprise. An award-winning architect, Glenn works with a variety of entrepreneurial organizations and Fortune 500 companies.
You can’t turn on a television, pick up a magazine, read a blog, or shop without being bombarded by design. Design is now part of the mainstream vocabulary, no longer owned by an elite few. Whether it is a fashion-inspired design show like Project Runway or one of the dozens of home improvement shows, it seems that Americans are obsessed with design. In fact, TVacres.com reports an incredible number of design shows on television today – more than 200! As an architectural designer, I have to admit that my first reaction was to lament the bombardment of design messages for fear that good design was going to be lost in the noise. That is when I realized we have yet to tap the potential of the popularity of design outside traditional consumer markets.
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