By now you’ve surely gotten the memo: Storytelling is “it” in business and communication today.
In a recent interview, Peter Guber, renowned entrepreneur and author of Tell to Win, said that in order to connect emotionally with others, you must: “Aim at the heart. And what you have to aim at their heart is the story.”
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Julius Shulman. It’s a name you may not know but you’ve probably seen his work before and you’ve certainly been influenced by it.
We all have.
Mr. Shulman is the subject of Visual Acoustics, a documentary focused on his career as a photographer of Modern architecture. Shulman was in the right place at the right time with the right ‘eye’. He captured the creations of Frank Lloyd Wright, Pierre Koenig, Charles Eames and Richard Neutra (just to name a few). The buildings and homes created by these master architects are experienced by few people, so much of our understanding of these men and their work is seen through Shulman’s eyes.
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Last week AIGA Wisconsin (American Institute of Graphic Arts) was treated to a presentation from Pentagram partner, Michael Gericke. Michael is a practicing graphic designer with over thirty years of experience in identity, poster, and environmental graphic design. His designs include the One Laptop Per Child identity, the Viewing Wall at Ground Zero, the World Trade Center Path Terminal, the Arizona Cardinals NFL stadium, the 2018 US bid for the World Cup and the new (hotly debated) Big Ten identity.
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Happy New Year…Are you ready to dig in, get focused and accomplish something?
Well you might not want to try such a feat while AT work. The distractions and interruptions in the modern workplace has made “work” one of the least viable places to “do work.” Many now resort to sacrificing weekend time, hiding out in conference rooms or retreating to Starbucks to find time to focus on work.
Jason Fried and David Heinemeier, co-founders of 37signals (they created Basecamp) describe the trials and tribulations in their book Rework. The authors offer that the ‘work day’ is actually a series of brief ‘work moments’ which rarely contribute to a productive day. Sound familiar?
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