Bimbamboo was the brainchild of a visionary entrepreneur who wanted to create a restaurant that was energetic and fresh with a strong brand identity that could be reproduced in future locations. Descriptors such as convivial, hospitable and community-spirited were established during an initial Visioning Session, led by the Kahler Slater design team. These words, and a set of project drivers, drove the design from inception through construction and ultimately influenced all levels of the customer’s experience. Our design for Bimbamboo went beyond the physical place, with our team developing the name of the restaurant, the logo, website, menu and many customer touchpoints.