University of Wisconsin-Madison
Athletic Master Plan

Creating a road map for UW athletics

Madison, Wisconsin

Developing an athletic master plan for a Big Ten University like the University of Wisconsin is no small task. The Badgers currently have athletic facilities spread across their 930-acre campus and in some cases the facilities are miles apart. The challenge of this project was to work with each sport to develop facilities that would foster their success, bring together the on-campus athletic community and create a “heart” for the athletic village. The Hub is intended to be the home base for incorporating the athletes training schedules with their academic and social life. This space will allow them to have access to coaches, training facilities, academic assistance, as well as a place to relax with their teammates.

The athletic master plan identified needs and provided facility solutions for the Badger’s 23 Division I varsity sports. Anchored by the University’s flagship buildings, the Kohl Center and Camp Randall Stadium, the new athletic master plan arranges sports programs around their central Hub. This master plan is a living document and is designed to be altered as new opportunities and challenges are presented. The guidance the plan provides will help future leaders make decisions that are consistent with an organized set of priorities for the University’s athletic program and ensure a commitment to athletics and academics. Further, this plan will help to ensure the continued prominence of the University of Wisconsin Athletics.

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