Welcome to the Grant Memorial Hospital Brand Survey!


The goal of this brand survey is to get a sense of your brand story. How you want to be perceived to your patients and community will inform the design team to make this a reality. The activity will take about 20 minutes.

Instructions:
Please scroll through the images of recognizable brands and answer the questions for each.

Contact:
Manny Hernandez, MD, MS, MBA, CPE
mhernandez@kahlerslater.com

Scroll to get started!

Walmart

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Target

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Kohl's

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Costco

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Ford

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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GMC

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Chrysler/Dodge/Jeep/Ram

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Toyota

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Mercedes-Benz

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Southwest

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Delta

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Allegiant

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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United

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Nike

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Skechers

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Crocs

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Apple

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Samsung

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Cabela's

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Bass Pro Shops

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Gander Mountain

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Orvis

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Coors

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Yuengling

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Corona

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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Sheetz

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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7-11

What words FIRST come to mind when you think of this brand?

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What FEELINGS come to mind when you think about this brand?

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How would you describe your MOST RECENT experience with this brand?

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What three things do you LIKE MOST about this brand?

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What three things do you LEAST LIKE about this brand?

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