What Women Want…In Health Care

Whether you are planning a new women’s health program or already have a seasoned service line, we know you have one big question: What do women want? Providing the answers through your service offerings will ultimately affect the success of your program. We’ve found focus groups to be an excellent way to uncover the answers. In our article, "Translating Focus Group Feedback Into Experience Design," we discuss various ways to utilize this powerful tool including new things to try in these settings.