Samsung Telecommunications America Richardson, Texas is a hub of design, planning and marketing for Samsung’s Mobile US product division. Satellite offices for the division in Bridgewater, N.J.; Bellevue, Wash. and Overland Park, Kan. serve client markets across the company. The Texas facilities were not in step with this fast-paced and contemporary organization and a large expansion project offered an opportunity to create an integrated interior design and branding solution that would express and support the culture of this multinational corporation with a diverse employee population. Business success as the world leader in sales of smart phones led to extensive growth in all the satellite offices requiring expeditious response from a diverse Kahler Slater team.
Establishing a branded and consistent design approach of the workspace in Richardson initiated a design vocabulary that has been extended across the U.S. offices. Based on working with the client team to envision what a WOW workplace should be for Samsung, the new Richardson office space was designed to support collaboration as well as concentration offering ample private spaces for individual and group work. A new division training center was developed to expand employee development and leadership training. An ongoing influx of visiting design and planning teams from Korea and India were planned using benching work areas while those who spend the majority of their time focused on testing of prototype products received both individual work areas and a laboratory for product analysis. Branding elements were designed to reflect the sleek contemporary appearance of the Samsung product family as well as express the values that the company has built in growing its market share. The seamless integration of branding elements into the interior design was the result of multiple design collaborations with all members of the Kahler Slater design team as well as the client team. A new national security control center and relocation of the marketing team were completed in Richardson along with multiple team relocations and remodeling to accommodate explosive growth. The new contemporary branding elements and design offers a consistent representation of the company across multiple buildings in Texas. Planning for projects is underway in Bellevue, Wash.; Overland Park, Kan. and Bridgewater, N.J. where interior design and branding elements from the Texas projects are being further refined and customized for the needs of the region and client audience.