The Art Institutes (Ai) is America’s leader in creative education with more than 45 education institutions, teaching culinary, design, fashion and media arts. When Ai developed a new brand campaign, “Create Tomorrow,” the opportunity to improve the prospective and enrolled student experience in the schools emerged. We were given the challenge to elevate the admissions and school tour experience, tell the unique stories of Ai’s offerings and challenge potential students to create tomorrow.
“I am both personally and professionally pleased with the quality of the process but especially now with the outcome. The holistic approach that encompassed all of the components has elevated the schools’ marketing ability, student experience and overall campus identity to a heightened level.” Larry Horn, President, The Art Institutes of Houston