Cramer-Krasselt was celebrating its 100th anniversary as an advertising agency and looking for a new headquarters that would express their established culture. They wanted a space that would be playful, creative and cool. More importantly, they wanted a space that would do more than just express their culture. They wanted their space to facilitate an open, collaborative, creative workstyle for employees and guests alike.
C-K decided on a raw, two-floor factory space in Milwaukee’s Historic Third Ward, and Kahler Slater welcomed the large, open area when customizing the new interior buildout. The top and bottom levels are connected using a central staircase from an opening in the lobby through to the top floor, allowing employees to experience two levels as one large space. While there are a variety of collaborative areas placed throughout the office – each one offering a different kind of creative style – the heart and pride of the office is the main meeting room. C-K employees wanted a space that they would be proud of and “where all the kids want to play.” Frequent client visits and gallery night open houses have become proof of just that.
“We’ll no longer feel like isolated departments and instead be able to work in unison. It’s a more exciting space to host client meetings, a plus for our new business efforts. It creates excitement and enthusiasm and that, combined with our new business wins, puts us in a good frame of mind to create great work for our clients.”
Betsy Brown, Executive Vice President & General Manager, Cramer-Krasselt