Starting a second century in a space designed for collaborative fun

Cramer-Krasselt

Location
Milwaukee, Wisconsin

Cramer-Krasselt was celebrating its 100th anniversary as an advertising agency and looking for a new headquarters that would express their established culture. They wanted a space that would be playful, creative and cool. More importantly, they wanted a space that would do more than just express their culture. They wanted their space to facilitate an open, collaborative, creative workstyle for employees and guests alike.

C-K decided on a raw, two-floor factory space in Milwaukee’s Historic Third Ward, and Kahler Slater welcomed the large, open area when customizing the new interior buildout. The top and bottom levels are connected using a central staircase from an opening in the lobby through to the top floor, allowing employees to experience two levels as one large space. While there are a variety of collaborative areas placed throughout the office – each one offering a different kind of creative style –  the heart and pride of the office is the main meeting room. C-K employees wanted a space that they would be proud of and “where all the kids want to play.” Frequent client visits and gallery night open houses have become proof of just that.

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We’ll no longer feel like isolated departments and instead be able to work in unison. It’s a more exciting space to host client meetings, a plus for our new business efforts. It creates excitement and enthusiasm and that, combined with our new business wins, puts us in a good frame of mind to create great work for our clients.”

Betsy Brown, Executive Vice President & General Manager, Cramer-Krasselt