Kenosha, Wisconsin

Snap-on Incorporated is the leading global innovator, manufacturer, and marketer of high-performance tools and other solutions for professional users performing critical tasks. With their centennial anniversary approaching, Kahler Slater designed a cafe experience for Snap-on’s dedicated associates and 100-year legacy. This reimagined dining experience engages with associates across the building’s expansive floor plate, centrally located in the heart of the facility.

The design solution emphasizes a limited palette of Snap-on signature brand colors, black, white, and pops of vibrant red. A partial height wall lined with back to back booth seating defines the edge of the dining space from a high traffic walking path. Each booth is wrapped in leather with custom artwork framing vintage logos of the company’s rich past. 

Integrated branding elements are seamless with the architecture. Tile inlays and painted on graphics make the space a special and unique space within the Snap-on headquarters. Simple dimensional lettering signage hangs over each food section in the servery making it easy for guests to locate the food options. A logo was custom designed for the café and the team created a backlit sign to mimic the vintage repair shops that built Snap-on’s legacy in the market.

Powerful Results