Brand Building

Irgens

Milwaukee, WI

Irgens is a commercial real estate developer that provides development, property management, and consulting services to commercial and healthcare clients nationwide. Having outgrown their previous headquarters, the time was right to relocate to their award-winning building, 833 East Michigan. Irgens wished to leverage this new space to promote their elevated market position and contributions to the Milwaukee development community.

To communicate messages about the Irgens brand, Kahler Slater designed a series of environmental branding elements that work in concert with the interior design of the space. The key feature of the design is a large digital monolith that sits within the Irgens space and faces the many guests and tenants arriving on the main floor of 833. A series of digital animations were designed to speak to Irgens’ vision, services, markets, available leases, development projects, portfolio and community impact.

Irgens wanted their space to honor the architecture of the building and provide an expansive view to Lake Michigan. The branding and signage designs carry a rich tone-on-tone aesthetic to match the minimal, airy interiors of this modern space.

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Freestanding digital displays convey large-scale brand messages into the common area of the 833 East Michigan building. The display also creates a sense of privacy for guests within the Irgens lobby. 
Irgens’ vision is engraved into their workplace along the tour path.