The SSM Health Verona Outpatient Center is a 40,000 SF ambulatory care facility offering a comprehensive range of services including primary care, eye care, orthopedics, women’s health, dermatology, nutrition, diabetes education, lab, imaging, and an Optical Retail space.

Inspired by Wisconsin’s native landscapes, environmental branding at the outpatient center brings a sense of place to patient-centered care. Integrated with the architecture and interiors, immersive graphics, dimensional elements, and locally inspired imagery create moments of comfort and connection. Clear wayfinding and calming visual cues help patients navigate the facility with confidence, supporting a welcoming, intuitive experience from arrival through care.