The Badger Effect donor wall is a bold expression of collective impact, transforming data and generosity into a tangible brand experience. Designed to embody the spirit of innovation at UW–Madison’s School of Computer, Data & Information Sciences, the installation visualizes how individual contributions create exponential change. Layered materials, dynamic patterns, and a clear narrative flow evoke the movement of data: symbolizing collaboration, discovery, and momentum. More than recognition, it’s a living brand moment that connects donors to the school’s forward-thinking mission and celebrates the ripple effect of giving.