Milwaukee, Wisconsin

The Association of Equipment Manufacturers (AEM) is a global trade association representing equipment manufacturers in the agricultural, construction, forestry, mining and utility sectors. AEM brought Kahler Slater in to update their workplace with fresh eyes to ensure that the corporate headquarters would reflect AEM's powerful voice and advocacy of its membership.

Critical to the design was working within the constraints of the historic Allis Chalmers building as well as a tight timeline with phased execution while AEM occupied the space.

Kahler Slater's Environmental Branding and Interior Design team worked to solidify AEM's brand by creating massive life-sized installations that communicate the impressive size of the equipment of AEM's membership.