Snap-on Incorporated partnered with Kahler Slater to design a museum experience that showcases the Snap-on story and help the firm celebrate their centennial anniversary. This new and valuable brand experience touchpoint engages with customers, associates, retirees and the community.
The design solution enables diverse audiences with varying visit lengths to comprehend the nearly 100-year story. It displays a wide range of artifacts (from hand-held ratchets to a Model-T car) and allows for future growth. The design is intentionally minimal and straightforward, evoking the high quality and precision the company is known for while emphasizing Snap-on’s bold brand colors.
The team also included a dual-purpose space that can transform from exhibit space to a fine dining experience. For this area, Snap-on fabricated mobile tool boxes providing storage and display surface.