Indeed Brewing

Milwaukee, Wisconsin

Kahler Slater collaborated with Indeed Brewing Company to revitalize an abandoned 1943 industrial building that previously housed The Athletic Equipment Repair Corporation and a neighborhood bakery. Sharing a wall with Clock Shadow Creamery, the design team utilized the entire 6,600-square-foot floor plate to craft a vision for Indeed’s new pilot brewery, housing a 2,400-square-foot, 10-Barrel brewhouse, and a 3,500-square-foot old world taproom. Encompassing the patron in oak millwork, the brewery is set on a beautifully newly laid, two toned – German hand-craft quarry tile, floated around steel trough drains, allowing for anything the brewery will throw at it.

As you make your journey along the pilot brewery on the original quarry tile, the new taproom begins to unveil itself, transcending the patron into a completely different experience. The design goal of the facility was to allow the patron to remove themselves from their day to day, place them in a setting that would allow them to focus in on the experience that is Indeed Brewing, a marriage between new world technologies (brewery) and old-world craft (taproom).