Capital One expressed a strong desire to reflect the rural and urban Northwoods community, highlight company values, and celebrate Minnesota Nice in their new office.
Kahler Slater utilized the four seasons—Spring, Summer, Autumn and Winter—to aid wayfinding, organize design styles and celebrate the local culture. Seasonal imagery was located at each elevator lobby to identify the floor. These graphics juxtapose urban and nature photographs in the floor’s seasonal theme. A number of Capital One brand messages were integrated into the theming and located at strategic collaboration hubs in the workplace. The signage and environmental branding elements designed for this office elevate wayfinding and showcase Capital One as a great place to work.