Inspiring tomorrow’s creative leaders

The Art Institutes Brand Experience

Location
Multiple US cities

The Art Institutes (Ai) is America’s leader in creative education with more than 45 education institutions teaching culinary, design, fashion and media arts. When Ai developed a new brand campaign, “Create Tomorrow,” there emerged an opportunity to improve the prospective and enrolled student experience.

Kahler Slater was given the challenge to elevate the admissions and school tour experience, tell the unique stories of Ai’s offerings and challenge potential students to create tomorrow. We delivered the solution by creating a suite of memorable brand touchpoints, starting at the front door and extending throughout the entire school. The Houston, TX, school was the first project we took on with the Art Institutes. This school was such a success that we were engaged to implement the environmental branding program in several additional campuses. 

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I am both personally and professionally pleased with the quality of the process but especially now with the outcome. The holistic approach that encompassed all of the components has elevated the schools’ marketing ability, student experience and overall campus identity to a heightened level.”

Larry Horn, President, The Art Institutes of Houston

Creative-industry tools provide a dramatic backdrop for the interview rooms.
Peter McCullough was commissioned for the iconic product photography needed for this assignment.

Student art and Ai brand iconography are on display through this changeable magnetic wall.

Even the well-traversed stairwell was integrated into the environmental brand experience.