The Art Institutes (Ai) is America’s leader in creative education with more than 45 education institutions teaching culinary, design, fashion and media arts. When Ai developed a new brand campaign, “Create Tomorrow,” there emerged an opportunity to improve the prospective and enrolled student experience.
Kahler Slater was given the challenge to elevate the admissions and school tour experience, tell the unique stories of Ai’s offerings and challenge potential students to create tomorrow. We delivered the solution by creating a suite of memorable brand touchpoints, starting at the front door and extending throughout the entire school. The Houston, TX, school was the first project we took on with the Art Institutes. This school was such a success that we were engaged to implement the environmental branding program in several additional campuses.
Larry Horn, President, The Art Institutes of Houston