Samsung Telecommunications America (STA) is a hub of design, planning and marketing for Samsung’s Mobile US product division. A large expansion of their Richardson, TX facility offered an opportunity to create an integrated interior design and environmental branding solution that would express and support the culture of this multinational corporation with a diverse employee population.
The project team designed spaces to support collaboration and focused concentration, a training center to expand employee development, flex spaces to manage an influx of teams from Korea and India, and an environmental brand expression consistent with their products and market image. Branding elements reflect the sleek contemporary appearance of the Samsung product family and express the values that have helped Samsung grow. The seamless integration of branding elements into the interior design was integral in creating a new WOW factor.