One brand under one roof
Shortly after marking its 70th anniversary, Mesirow Financial, a global financial services leader with more than 1,200 employees, moved into a new office tower at 353 North Clark Street in Chicago. This was the first time the firm’s business sectors and leaders were housed under one roof. Kahler Slater helped Mesirow Financial use this opportunity to unify its branding message and gather all its divisions under a single cultural umbrella.
On the primary public-facing floor of their headquarters, we created a suite of environmental brand elements to establish a strong tour route. Our solutions welcome guests to the headquarters and highlight Mesirow Financial's history of innovation, global perspective, Chicago roots and perspective on their employees.
“We were especially pleased with [Kahler Slater’s] leadership and the systematic process that they employed in getting to know our firm and helping to guide us in identifying key branding elements serving multiple business units. The final result is spectacular and has received broad internal support while developing a strong sense of pride amongst our 1,200 employees.”David Rotholz, P.E., SVP, Mesirow Financial
