Snap-on Incorporated is the leading global innovator, manufacturer and marketer of high-performance tools and other solutions for professional users performing critical tasks. With their centennial anniversary approaching, Kahler Slater designed a museum experience that showcases the Snap-on story. This new and valuable brand experience touchpoint engages with customers, associates, retirees and the community.

Through several workshops with long-tenured associates from the various business functions, we helped Snap-on cultivate stories, prioritize them and then establish the overarching concept of the museum. The design solution enables diverse audiences with varying visit lengths to comprehend the nearly 100-year story. It displays a wide range of artifacts (from hand-held ratchets to a Model-T car) and allows for future growth. The design is intentionally minimal and straightforward, evoking the high quality and precision the company is known for while emphasizing Snap-on’s bold brand colors.

In addition, we created a dual-purpose space that can transform from exhibit space to a fine dining experience for 36 people. For this area, Snap-on fabricated mobile tool boxes that provide storage and display surface and can be wheeled into storage to create space for a truly unique dining experience.