Resch Expo

Ashwaubenon, Wisconsin

The Kahler Slater + Populous team partnered with the Village of Ashwaubenon, Brown County, and PMI Entertainment Group, to design a new $93m Resch Expo Center adjacent to the Green Bay Packers’ Lambeau Field and connecting to the existing Resch Center. Completed in 2021, the Resch Expo Center is expected to be a catalyst for the continued growth in the area by attracting new events, jobs, and revenue.

Designers understood the project's versatility and location make it an opportunity to tie together the newly developed Titletown District, Lambeau Field, and surrounding area, creating a cohesive Entertainment District. While providing a flexible expo hall was the main programmatic goal, the project team saw an incredible opportunity to engage with and activate the outdoor space for expos, special events, and game day experiences, expanding the usable area and creating a truly unique offering in the industry. The design team also intentionally integrated the Brown County Veterans Memorial into the Plaza as the centerpiece of this prominent public space.

Resch Expo’s innovative multi-purpose design also means it is prepared to host multiple events at one time, minimizing downtime between shows due to move-in and move-out. This flexibility creates the potential to utilize a facility to its full potential, bolstering business for surrounding developments and increasing the potential for economic impact.

“This $93 million project is going to wow people. It’s going to complement the development, and it’s going to do exactly what we’re trying to do – attract business expos from the region.”

Brown County Executive Troy Streckenbach

Over the course of 10 years, the new expo center is predicted to bring in roughly $130 million in revenue.