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Kahler Slater Featured in Brand Building Book

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building BrandsKahler Slater was recently featured in Libby Gill's book Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands, discussing the importance of building a compelling brand based on emotional connection, authentic value and flawless delivery.

Gill highlights architecture firm Kahler Slater as doing just this when working with San Juan Regional Medical Center (SJRMC) to create a new hospital experience.The book discusses how Kahler Slater and SJRMC take the idea of collaboration literally, by meeting for visioning sessions and recurring design team meetings, always creating a space for open dialogue coupled with mutual respect of everyone involved.