Milwaukee Bucks and Kahler Slater Reveal "The Reserve" - An Elevated Courtside Club at Fiserv Forum

In a bold next step for arena hospitality, the Milwaukee Bucks are set to unveil The Reserve, an exclusive new courtside club at Fiserv Forum designed to elevate the premium fan experience for front-row season ticket members. Developed in partnership with JP Cullen and Kahler Slater, the 2,694-square-foot space is poised to redefine premium in-game experience when it opens in October. 

The Reserve will serve as a private retreat for just 85 courtside members, offering seamless access from VIP parking to the arena floor. Inside, guests will enjoy a full bar, curated menu by James Beard–nominated chef Justin Carlisle, and distinctive amenities, including a playful “candy room”, that set a new standard for in-arena hospitality.

“Kahler Slater is thrilled to bring this vision to life for the Bucks,” said Amber MacCracken, Associate Principal at Kahler Slater. “We take a holistic approach to design, ensuring every detail contributes to a seamless, elevated experience and we brought that to life, hopefully to see that take shape in the next coming weeks."

Drawing on the Bucks’ brand identity, the club’s design blends sophistication and energy with bold materials, layered lighting, and hospitality-driven finishes. Every detail was thoughtfully crafted to create an atmosphere that feels both exclusive and inviting, balancing comfort with refined style. In addition to The Reserve, courtside members will continue to enjoy access to the arena’s BMO Club and in-seat service, underscoring the Bucks’ commitment to delivering best-in-class experiences to their most loyal fans.

With The Reserve, Kahler Slater and the Bucks are pushing beyond the conventional notion of “seats and snacks.” The design emphasizes curated guest journeys, subtle branding, and a seamless connection between public and private zones, hallmarks of modern premium hospitality.

By giving courtside fans a private, elevated retreat, The Reserve helps turn every aspect of a game night, from arrival to encore, into a differentiated, memorable experience.

The Reserve is scheduled to open for the Bucks’ 2025-26 home opener this October.